Behavioral Science and the Future of the Connected World

The French writer, mathematician, and philosopher Rene Descartes said “To know what people really think, pay regard to what they do, rather than what they say.”  Today, the underlying theme of the hottest technological advancements is geared towards two things:  Understanding behavior and shaping behavior.  The importance of this phenomena cannot be overlooked.

 

Information Security – Understanding and stopping unwanted user behavior

It used to be that information security would focus on protecting assets and data by building a wall around them.  That was fine when everything was centrally managed and controlled.  Today, cloud computing has shattered the notion of where critical data may be stored.   Protecting the information is now much less about walling off resources.  It’s about identifying someone and recognizing and understanding their behavior with data.

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Office Of The Cloud CIO

Joseph Campbell (Mythologist, Scholar and inspiration for Star Wars) described disruption as, forces that will break your ego.  At first the forced change can feel like hell.  Its hell because everything we have perceived to be the understanding of our existence and our value within it, is getting destroyed.  These changes only feel like hell because we cling to our egos.  But if we allow our egos to be opened up and accept the change, we can have a peak-experience.

This idea has always struck me as an important piece of knowledge that I have tucked away since I read his books years ago when I was in high school.   Its relevance in the context of how technology is impacting human beings ability to relate with one another is significant.  On a macro level this is exactly what cloud computing has done to IT professionals and more importantly to how the Enterprise IT organization will serve the business.

In a previous article (The Great Transformation), I discussed how the Enterprise must transform to adapt to this new world of cloud computing.  Now, I want to explore the possibilities of how an IS organization could be constructed after it moves away from Plan, Build, Run operations and shifts to a Demand Supply IT model.  It’s important to understand because it will speak volumes about the challenges your organization will feel as it accepts and goes through this transformation.

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